By William Ribblett
Just owning an impressive website or belonging to an amazing Affiliate Program means nothing at all unless you drive the right kind of traffic to your Website or Affiliate Program.
That traffic NEEDS to be… Targeted Traffic.
Targeted Traffic is Targeted Visitors who are visitors who are looking for the type of product or service that you are promoting.
Let us say that you are promoting luxury vacations on your blog page, your audience or traffic needs to be directed to those interested in Luxury Vacations or products related to that subject. It would be a waste of time and money promoting your products to people that are not interested in the Luxury Vacations Niche.
There can sometimes be exceptions to the rule, for instance someone who is wanting to have a first-time, first class vacation but find they don’t have the cash for such a luxury, this is where your targeted site traffic becomes a great catch for other related businesses so you need to constantly make sure that your website attracts all possible targeted traffic by allowing for variations to your high end vacation sites or offers. With this scenario you would not offer camping supplies or jewelry on your site. Traffic need to get satisfaction from your information. It needs to satisfy a need of the viewer.
When your site features content highly relevant to a specific subject, then technically you become an authority, or you are branded on the topic. This authority or branding transcends almost anything that displays on the website which is likely to be clicked by your targeted visitors. Search results for your brand or topic may net you sales.
Consider a mall that is frequented by people due to its popularity in a specific location. When a franchise business rents a space within the mall, the franchise business is sure to benefit from the popularity of the latter. Your luxury vacation visitor may be interested in a lesser cost vacation.
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This is the same with Affiliate Marketing. You need to promote to Affiliate Marketers, you need to be an authority or branded in that niche to catch their attention. This Website blog is primarily targeting Affiliate Marketers!
Your website that receives targeted traffic should collect information about its visitors. You may give your visitors the option to subscribe to your site by getting their email addresses or like we have here is the offer a FREE report that way you are building a targeted list that you can send them notifications whenever developments or new products are available.
Your list that is collected by the free offer can be used for soft selling, and other related marketing activities. Be careful however with certain limitations in contacting potential leads never overwhelm your subscribers.
By simply being connected to a website with large, targeted traffic already brings benefits to affiliates in terms of increasing the quality of their sites. Backlinks are important factors in getting a website optimized. Having them come from reputable websites is a major step to attracting search engine crawlers. Be sure to index your site so crawlers can find you.
The targeted website traffic that you have is what will make your website reputable and profitable.